Last updated August 1, 2026

Privacy Policy

How we handle your information when you use the El Mexicano Grille rewards app.

Who we are

This rewards app is operated by Mexicano Grille Software LLC, a Texas limited liability company. We refer to ourselves as “we,” “us,” or “the operator” below.

What we collect

We do not collect: your card number, your home address, your email (unless you send us one), your location beyond the pilot you scanned at, your social media identity, or anything from third-party trackers.

Who processes it for us

We rely on these vendors to run the app. Each gets only what it needs:

We do not sell your information. We do not share it with marketers.

SMS and TCPA

By providing your phone number at signup, you consent to receive transactional text messages from us: the one-time signup code, an earn confirmation when you scan a receipt, and a redemption confirmation when you spend points. Message frequency varies (these texts are triggered by what you do — a signup, an earn, a redemption). Reply STOP to any of these to opt out of all texts, or HELPfor help. Standard message and data rates from your carrier may apply. We do not send marketing texts unless you check the marketing opt-in at signup; that's a separate consent and you can also opt out of marketing texts by replying STOP.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging opt-in data and consent are never shared with anyone. We do not sell, rent, or trade your phone number. The only companies that touch it are the service providers who operate the app on our behalf — our SMS carrier, our database host, and our payment processor — and they may use it only to deliver the service, never for their own marketing. Full program details live on the SMS Program page.

How long we keep it

We keep your account and history indefinitely while it's active so your point balance and redemption history are accurate. If you ask us to delete your account (see below), we remove your phone, language preference, and opt-in flag immediately. We retain transaction and redemption rows in anonymized form (the customer phone is replaced with NULL) for up to 7 years for accounting purposes.

Cross-location visibility

El Mexicano Grille is a family of restaurants run by separate Texas LLCs operating under the same brand. Your account, balance, and history are one record across every Mexicano Grille location participating in this app — so you can earn at one location and redeem at another. Each location sees its own activity with you; the platform operator (Mexicano Grille Software LLC) sees activity across the chain so the loyalty program works as one program rather than separate ones.

Your rights

Children

The app is not intended for anyone under 13. If you're under 13, please don't sign up; if a child under 13 has signed up, contact us and we'll delete the account.

Texas note

We're a Texas operation. We respect Texas consumer rights, and if Texas (or federal) law gives you specific data rights — like the right to know what's collected about you or to ask us to delete it — you can exercise them by emailing the address below.

Changes

If we change this policy in a material way, we'll update the “last updated” date at the top and, where it makes sense, text affected customers.

Contact

Email support@elmexicanogrille.com with privacy or data questions.

See also our Terms of Service.