Last updated August 1, 2026

SMS Program

What El Mexicano Grille Rewards texts you, how you opted in, and how to stop.

The program

El Mexicano Grille Rewards is the loyalty program for El Mexicano Grille restaurants, operated by Mexicano Grille Software LLC. Members earn Taco Points by scanning receipts and redeem them for food rewards. The program communicates by text message (SMS) to the phone number you provide at signup.

Messages we send

Two kinds, each with its own consent:

Message frequency varies — account notifications are triggered by your own activity (a signup, an earn, a redemption). Message and data rates may apply.

How you opt in

Opt-in happens in one place: the signup screen at elmexicanogrille.com/signup. You type your phone number yourself and tap “Send code” under a consent notice describing these messages. Nobody else can opt you in — not a cashier, not another customer — because completing signup requires entering the one-time code sent to your phone. Marketing texts require the additional checkbox described above.

How you opt out

Reply STOP to any message to stop all texts from the program. We confirm once, then send nothing further. Reply START to rejoin, and HELP for program info and support contact at any time. You can also email support@elmexicanogrille.com.

Your number stays here

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging opt-in data and consent are never shared with anyone. See the Privacy Policy for the full data-handling picture and the Terms for program rules.

Carriers are not liable for delayed or undelivered messages.